Brand refresh for a global E-Commerce focusing on free time activities
Muziker
Muziker is an e-commerce store selling over 7800 brands in 31 countries. Their main focus is selling products related to free time activities. Their main problem was a lack of consistent brand identiy. Brand assets they were using were generic and looked a lot like a competition. In other words, they were helping their own competition with a lack of distinctiveness. We crafted a simple yet distinctive identity based on a brand (multi)character MuzMuz and a solid color that doesn't exist in the segment. As a result, Muziker has consistent communication across all channels and raised their brand recall by double percentage digits
DELIVERY
Brand Identity
Concept Creation
Bespoke Logotype
Character Design
Typography Rules
Color Rules
Design System
CLIENT
Muziker
An international E-Commerce store selling free-time activity gear to millions of customers across Europe.
Areas: E-Commerce
2023
CREDITS
Studio: GoBigname
Visual Identity
Browse through similiar projects
Up next
Selected Works
Rim RebellionBrand Identity
AivodotInvestment tool for everyone
Muziker Joyful International Ecommerce
YunoRenting Newest Tech Made Simple
BiosynthWorld Leader in Complex Chemical Synthesis
Organic Basics EcommerceMaking Impactful Purchase Decisions
Organic Basics Impact ReportEnvironmental Impact Documented
Organic Basics × WWF®Organic Basics Partners With WWF® Turkey
Organic Basics Return SystemTime Spent On Returns Cut by 80%
K2S ArchitectsLandmarks Of Nordic Wellbeing