Muziker

Muziker is an e-commerce store selling over 7800 brands in 31 countries. Their main focus is selling products related to free time activities.

Delivery:
Brand Identity
Character Design

Client/Company:
Muziker (Slovakia)

Industry:
E-commerce, Leisure

Year:
2022

Studio:
GoBigname®

Design & Direction:
Róbert Toman
Michal Pastier

Strategy:
Darwin & The Machines

Their main problem was a lack of consistent brand identiy. Brand assets they were using were generic and looked a lot like a competition. In other words, they were helping their own competition with a lack of distinctiveness. We crafted a simple yet distinctive identity based on a brand (multi)character MuzMuz and a solid color that doesn't exist in the segment. As a result, Muziker has consistent communication across all channels and raised their brand recall by double percentage digits

MUZ_Shelve
Muziker_Icon_After Muziker_Icon_Before
MUZ_Sizes-1
MUZ_Multi
MUZ_Tape
MUZ_Laptop
MUZ_SocialStory
MUZ_entrance
MUZ_Sign
MUZ_Store

Toman — Studio

About

Róbert Toman — Multidisciplinary designer specialising in Brand Identity, Bespoke Typography, Web Design, and Art Direction. Based in Bratislava, Slovakia.

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